The Yogyakartra Special Region Police (POLDA DIY) in collaboration with the DIY State University (UNY) held the Bhayangkara Entrepreneurship Concept Competition (BECC) to increase the marketing of Micro, Small and Medium Enterprises (MSMEs) in the Yogyakarta Special Region (DIY).
It is hoped that it will have a positive impact on increasing the productivity and effectiveness of MSMEs in DIY through innovation and business marketing strategies created by students. As a vital element in this process, the role of students in their capacity as agents of change is expected to play an active role in developing innovative solutions that contribute to local economic growth and DIY special branding and impact on Community Security and Order (KAMTIBMAS).
Participants in this activity were approximately 230 groups from various well-known universities in the Special Region of Yogyakarta. One of them is the 2022 Indonesian Smart College Card (KIPK) student group at PGRI Yogyakarta University. They are Feri Hartanto (Agrotechnology) as Chair of the group, with members Yeni Widiyawati (PPKn), Salmafita Dana Hamdana (PBSI), Fadhil Ali Abdulloh (Management), and Mulyana Fund (BK). They previously joined the Independent Entrepreneurship (WMK) activity organized by Yogyakarta State University.
In the course of participating in the WMK program, this team had to take part in the Bhayangkara Entrepreneurship Concept Competition (BECC) DIY 2023. Mas Feri and his friends were still in semester 3 and with minimal capital, despite all their limitations, they were finally able to send a business concept proposal. which they developed and were guided by their WMK Field Supervisor, namely Mr. Juang Kurniawan, one of the lecturers in the English Language Education Study Program at PGRI Yogyakarta University (UPY).
At the end of September the announcement of the successful participants for this activity was announced, taking 20 business concepts that were considered out of the box . They all entered as semifinalists including the team from UPY led by Mas Feri. On 1 & 2 October 2023, all teams that advanced to the semifinals received training from BANK BRI to prepare for the presentation in the next step.
The semifinals lasted for 2 days, namely on 3 and 4 October 2023. Which then gave rise to 9 finalists who will compete on concepts on 5 October 2023. With the love of Allah, from the start Mas Feri’s team was not very confident in this activity and even managed to reach the semifinals. final. With all the efforts made, the presentation given by Mas Fadhil and Mas Dana in the final round went smoothly, lots of input, suggestions, praise and direction were given by the jury including Mas Piyu “Padi”, this matter was even highlighted on Mas Piyu’s Instagram Personal Story “Paddy”. This is a matter of pride for the Walang Goreng Squad (WAGS) Team led by Feri.
The long-awaited announcement finally happened, and the UPY KIPK (WMK) Team succeeded in occupying position 4 out of 9 finalists above well-known universities in DIY such as UGM, UAD, Atmajaya and others. This is proof that anyone has the opportunity and ability, the rest is will.